Global manufacturer strengthens partnership with ESAB in China

ESAB, a world leader in welding and cutting technologies, recently welcomed a US-based multinational manufacturer of agricultural equipment to its production facility and process centre in Zhangjiagang (ZJG), China. The customer is planning to increase its operations in China and was seeking a global partner that could provide welding products and technical support across all of the world's regions in which it operates.

Currently the ZJG facility supplies 150 to 200 tonnes of welding wire per month to the customer's manufacturing plants in the USA, so it was natural for the customer to make a more detailed investigation of the level of support that ESAB provides globally.

During the visit to ZJG, representatives from both China and North America were on hand to discuss ESAB's commitment to "One World One Quality" and explain how its approach to relationship management would benefit the customer when there is a global network of factories supplying to the customer's manufacturing facilities in equally diverse geographical regions. 

In terms of products, ESAB had representatives available to discuss welding consumables, equipment, automation, EPG and cutting. ESAB's automation partners, W-tech and Motoman, were also represented.  

ESAB's process centre provided an opportunity to demonstrate the company's technical ability and class-leading products. The customer heard how the process centre can provide technical assistance and training to engineers and operatives in China, all to the same high standards as would be provided by any of ESAB's global network of process centres.  

In addition to being impressed by the quality of the ZJG-manufactured wire, the expertise available through the process centre and the technological leadership of ESAB's products, the customer appreciated ESAB's genuine focus on customer service. The two companies are therefore to co-operate even more closely as the customer expands its operations in China. The customer said that in contrast to another supplier of welding products - which it described as dictating to the customer - ESAB operated as a partner that is both engaged and supportive.  

'ESAB was recently cited by a leading international research company called Frost & Sullivan, for the value it creates for its customers. It is therefore particularly pleasing to see that its customer focus agenda is being recognised by its customers’, says Nazmi Adams, Global Marketing Director for ESAB Holdings.